Closing? What I shared on Substack that had a huge response
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In regards to closing, I have been asked so many times: “What happened?”
Unfortunately, that question does not yield a quick response whatsoever. So, let’s start with the first domino that fell. In November of 2018 I was running a pretty successful small business. Over the years I had issues with my both of my business partners(which I will share more about in later posts) but financially, 2018 was going to be my strongest year yet. My family, staff and I had worked 12-to-16-hour days during the Black Friday and end-of-year Holiday sales to fulfill everyone's order on time. I was so proud of everything we had accomplished and with all of the sales, I was able to hand out very nice Christmas bonuses in celebration of everyone's hard work. I had huge deals on the horizon, I was providing medical insurance for everyone, and we were in the middle of manufacturing a rather big upcoming order for FabFitFun, all while creating 2 new teeth whitening products to launch. Everything was falling into place, and years of my blood, sweat, and tears seemed to be coming to fruition in front of my very eyes. So, what happened?